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MMIT Named New Niche Player in Gartner’s 2015 Magic Quadrant for CRM Lead Management

Company Evaluated on Ability to Execute and on Completeness of Vision

BOSTON, Sept. 9th, 2015—MMIT, a leading provider of SaaS lead management, customer relationship management (CRM) and business intelligence, has been included in Gartner’s Magic Quadrant for CRM Lead Management as a Niche Player for the first time. The company is one of 14 companies in the CRM market to be included in the report. Gartner’s evaluation of MMIT’s 2Lead platform is based on its ability to execute and on completeness of vision.

“CRM lead management matures amid strong user interest and a more complex vendor environment,” noted Gartner Inc. in the Magic Quadrant for CRM Lead Management, by Chris Fletcher and Jason Daigler, August 4, 2015.

“The Magic Quadrant serves as a trusted resource for companies as they look for lead management vendors in a crowded marketplace. We strongly feel that our experience in the automotive market validates our capabilities as a vertically specialized plug & play service provider in the CRM lead management space. We’re proud of our ability to get clients in automotive and related verticals up and running quickly on our infrastructure,” said MMIT founder and CEO Wiebe Mokken.

MMIT offers everything that is necessary for CRM lead management, from the moment of data capture through cleansing, campaign execution and lead nurturing, distribution, tracking and reporting. Data enrichment through third party sources and MMIT lead scoring based on big data algorithms enhance responsiveness to customer requests, ensuring that potential customers can be contacted quickly, with relevant information.

The 2Lead platform enables all sales pipeline stakeholders to see when a lead was received, opened, contacted and closed. 2Lead provides support in 34 languages; delivery of real-time sales analytics, and the ability to actively monitor leads on an individual basis and the sales pipeline as a whole. The platform also offers preconfigured options for a number of key vertical markets such as automotive, motorcycles and heavy industry, accelerating implementation time.

Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.